You’re also single, and looking, but it isn’t working.
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After spending a dinner party listening to his cousin lament how difficult it was to meet people, a young videographer named Jeffrey Ullman put two and two together.
He borrowed seed money from his parents, did a bunch of research into the psychology of attraction, and created the first video dating company, which he christened Great Expectations.
Once seduced, prospective clients would head to the Great Expectations offices, where—after they paid one-year membership dues of about $200—the real magic began.
To hardened Tinder users, this probably seems tame, even quaint.
“Where else can you have access to so many potential companions without spending every waking hour hustling and having to go out on dates that may turn out to be nightmares?
” wrote Harlan Ellison, an essayist who watched dozens of video profiles while researching a 1978 article for magazine.“You definitely see the dynamic of niche-ification that happens with dating apps now.By the mid-’80s you have ‘Mazel Dating for Jewish Singles,’ or ‘Soul Date a Mate,’ which is this LA-based one for African-Americans,” says Weigel.“A lot of articles in the late ’80s and early ’90s would say ‘It’s not just for losers anymore!’ So you can tell everyone definitely thought it was for losers.” But others were great fans.Then one day, tucked among your magazines and bills, you find a strange piece of junk mail. These days, as everyone knows, you can swipe through a city’s worth of potential dates while waiting in line at the bodega.